Discover the Bernina 740, the perfect companion for quiet and precise sewing. With its advanced features like the Bernina Hook, extended freearm, automatic thread cutting, and personalized stitch settings, it offers unmatched creativity and convenience. Experience perfect tension, on-screen support, and seamless handling of special fabrics with the innovative Dual Feed system. Unleash your sewing potential with the Bernina 740!

“Working with a Bernina has an inspirational effect on my designs. I love working with the Bernina 740, and not just because of its well-engineered technology. Features such as the threader and the Bernina Stitch Regulator thrill me to bits. What’s more, its versatility inspires me with new ideas, and its user-friendliness is simply brilliant. It also sews the finest fabrics, effortlessly.”
Mathias Ackermann, Swiss designer
Bernina 740 Features:
- Adaptive thread tension providing you a smoother sewing experience
- Automatic thread cutter for your convenience
- Automatic presser foot
- Total stitch control
- Bernina Stitch Regulator (BSR)
- USB interface
- Bernina Dual Feed – great for stitching hard to handle fabrics

20 Year Limited Warranty on Bernina Machines
Bernina warrants this product against defective workmanship and materials for a period of twenty (20) years in case of mechanical parts, five (5) years in case of printed circuit boards, and two (2) years in case of electrical parts from the date of original purchase FREE of charge
Quiet & Precise Sewing
- Ideally suited for decorative stitches
- Sew & embroider for longer periods of time
- More time for your creativity
Enough Space For Creativity
- Enough space for your creations
- Plenty of room for large projects
- Enjoy full comfort while sewing


Automatic Features Save Time
- No manual cutting at the end of a seam
- Enjoy semi-automatic threading
- No manual lowering of the presser foot
Choose & Save The Perfect Stitch
- Alter stitch length or stitch width
- Alter the needle position
- Alterations of stitch details are remembered

Perfect Tension For Perfect Stitches
- Ideal tension for each stitch type
- Achieve finest stitching results
- A Bernina innovation
Ask Your On-Screen Support
- Enjoy intuitive navigation
- Find the proper needle and foot
- Learn more about sewing and embroidery

Sew Silk & Leather Like A Pro
- Handle special materials with ease
- Enjoy superb fabric feed
- Optimum visibility while sewing
Learn more about the Bernina 740 and other Bernina sewing machines by visiting one of our locations. Bernina is a strongly trusted brand known and loved by the Rocky Mountain Sewing and Vacuum community.
We are Colorado’s most trusted sewing machine experts, with stores located in the Denver-metro area, including Littleton, Aurora, Arvada and Colorado Springs. Our experts are happy to walk you through the specifics of this product. Find a location near you today!