Search box

Bernina 740

Discover the Bernina 740, the perfect companion for quiet and precise sewing. With its advanced features like the Bernina Hook, extended freearm, automatic thread cutting, and personalized stitch settings, it offers unmatched creativity and convenience. Experience perfect tension, on-screen support, and seamless handling of special fabrics with the innovative Dual Feed system. Unleash your sewing potential with the Bernina 740!

Finance for $166.64* per month for 36 months at 0% interest.
*O.A.C. + sales tax where applicable, terms and conditions apply.
$5999

Bernina 740 Video

The Best Sewing & Quilting Technology

Discover the Bernina 740, the perfect companion for quiet and precise sewing. With its advanced features like the Bernina Hook, extended freearm, automatic thread cutting, and personalized stitch settings, it offers unmatched creativity and convenience. Experience perfect tension, on-screen support, and seamless handling of special fabrics with the innovative Dual Feed system. Unleash your sewing potential with the Bernina 740!

Bernina 740 Swiss Designer Mathias Ackermann

“Working with a Bernina has an inspirational effect on my designs. I love working with the Bernina 740, and not just because of its well-engineered technology. Features such as the threader and the Bernina Stitch Regulator thrill me to bits. What’s more, its versatility inspires me with new ideas, and its user-friendliness is simply brilliant. It also sews the finest fabrics, effortlessly.”

Mathias Ackermann, Swiss designer

Bernina 740 Features:

  • Adaptive thread tension providing you a smoother sewing experience
  • Automatic thread cutter for your convenience
  • Automatic presser foot
  • Total stitch control
  • Bernina Stitch Regulator (BSR)
  • USB interface
  • Bernina Dual Feed – great for stitching hard to handle fabrics
Bernina 740

20 Year Limited Warranty on Bernina Machines

Bernina warrants this product against defective workmanship and materials for a period of twenty (20) years in case of mechanical parts, five (5) years in case of printed circuit boards, and two (2) years in case of electrical parts from the date of original purchase FREE of charge.

Read Full Warranty Details

Quiet & Precise Sewing

  • Ideally suited for decorative stitches
  • Sew & embroider for longer periods of time
  • More time for your creativity

The Bernina Hook sews high-precision stitches up to 9 mm in width with speeds up to 1,000 stitches per minute. The bobbin holds 70% more thread than standard bobbins.

Enough Space For Creativity

  • Enough space for your creations
  • Plenty of room for large projects
  • Enjoy full comfort while sewing

The extended freearm offers 10″ right of the needle. Therefore you will enjoy a grand sewing area for grand ideas.

Bernina 740

Automatic Features Save Time

  • No manual cutting at the end of a seam
  • Enjoy semi-automatic threading
  • No manual lowering of the presser foot

Thread is cut automatically when you reach the end of a seam or a color change in embroidery. The presser foot lowers automatically at the beginning of a seam.

Bernina 740

Choose & Save The Perfect Stitch

  • Alter stitch length or stitch width
  • Alter the needle position
  • Alterations of stitch details are remembered

Your personal settings can be saved and retrieved at will and the USB connection even allows you to import and export stitches and stitch patterns or combinations.

Perfect Tension For Perfect Stitches

  • Ideal tension for each stitch type
  • Achieve finest stitching results
  • A Bernina innovation

The Bernina Adaptive Thread Tension adjusts the tension electronically to the selected stitch width, length, speed, and needle position on each penetration of the needle into the fabric.

Bernina 740 Sample Project

Ask Your On-Screen Support

  • Enjoy intuitive navigation
  • Find the proper needle and foot
  • Learn more about sewing and embroidery

The Sewing Consultant and the built-in tutorials offer direct on-screen support and answers to your questions at any time, day or night.

Bernina 740 On-Screen Support

Sew Silk & Leather Like A Pro

  • Handle special materials with ease
  • Enjoy superb fabric feed
  • Optimum visibility while sewing

The innovative Bernina Dual Feed is easily engaged when needed and tucks completely out of the way when it’s not.

Bernina 740 Includes:

  • Reverse Pattern Foot #1C
  • Reverse Pattern Foot #1D
  • Buttonhole Foot with Slide #3A
  • Zipper Foot #4D
  • Open Embroidery Foot #20C
  • Freearm Slide-on Table
  • Knee lifter/Free-Hand System (FHS)
  • Touchscreen Pen
  • Bernina Accessory Box
  • Soft Cover with pocket
  • Spool discs (x 3)
  • Bobbins (x 5)
  • Foam pads (x 2)
  • Seam ripper
  • Height compensation tool
  • Seam guide, right
  • Selection of needles
  • Sewing Machine Oil
  • Screwdriver Torx (gray)
  • Angular Torx wrench
  • Screwdriver (red)
  • Brush
  • Power cable
  • Foot control

Bernina 740 Specifications:

Bernina 740 Specifications
Adaptive thread tension
Adjustable presser foot pressure
Automatic buttonhole
Automatic presser foot lift
Automatic thread cutter
Bernina dual feed (BDF)
Built-in buttonholes 11
Built-in cross-stitch programs 21
Built-in darning programs 2
Built-in decorative stitches 200
Built-in quilting stitches 23
Built-in sewing alphabets 5
Built-in stitches total 800
Built-in utility stitches 29
Button sew-on program
Color touch screen 4.3″ / 10 cm
Creative consultant
Dimensions 20.5″ (W) x 8.4″ (H) x 14.1″ (D)
Free hand system (FHS)
Hook system Bernina Hook
LED sewing lights 30 LEDs
Maximum sewing speed 1,000 spm
Maximum stitch length 6 mm
Maximum stitch width 9 mm
Multi-function knobs
Needle positions 11
Needle stop up/down
On-screen help
Pattern mirroring
Pivot / hover function
Programmable securing function
Sewing tutorial
Slide speed control
Start/stop button (stitching without foot control)
USB interface
Weight 30.9 Lbs

All Bernina machines are backed by a warranty ensuring the mechanical and electrical components of the machine in case of any fault.

Learn more about the Bernina 740 and other Bernina sewing machines by visiting one of our locations. Bernina is a strongly trusted brand known and loved by the Rocky Mountain Sewing and Vacuum community.

We are Colorado’s most trusted sewing machine experts, with stores located in the Denver-metro area, including Littleton, Aurora, Arvada and Colorado Springs. Our experts are happy to walk you through the specifics of this product. Find a location near you today!